I saw this shift early and built a 7-figure brand.
"I could see how much I was searching in AI and all the questions I was asking it. People are shifting from traditional search to AI search. Very, very fast."
I'm Elina Panteleyeva, founder of ShowUpWithAI. I've always seen trends early. My e-commerce brand was built on search, so when my own searches started moving to ChatGPT, I knew this was going to be the biggest opportunity in 2026.
I spent two years figuring out how AI models pick the brands they recommend: what signals they trust, what sources they pull from, and what content structure makes something citable. I tested everything on my own brands first, and ShowUpWithAI runs that same playbook for clients.
Luckily, it's still early. AI search grows every week, and staying on top of it is my job.
Background
- Founded and scaled a 7-figure e-commerce brand through search optimization
- Two years of research into how language models assess credibility and make recommendations
- Developed the AI visibility audit methodology used with every ShowUpWithAI client
- Works with law firms, ecommerce brands, and high-ticket agencies, plus other businesses where one new client is worth $10K+
- Tracks AI search behavior across ChatGPT, Perplexity, Gemini, Google AI Overviews, and Claude
Podcasts
Before ShowUpWithAI, I built Dood Woof, my 7-figure e-commerce brand. I have told that story on 25+ business and e-commerce podcasts: how a brand nobody had heard of got found, built a community, and passed 7 figures in under two years. Getting brands discovered is the same problem I solve for clients now. The channel just moved to AI.
- Capitalism.com with Ryan Moran
- eCommerce MasterPlan: Fast-Tracking Growth: Community, Niching Down, and Multi-Channel Strategies
- Honest Ecommerce: Turning Early 100 Buyers into Loyal Advocates
- DTC Podcast
- The Digital Marketeer: Doodles to $2M in Two Years
- Talk Commerce: Building a Doodle Empire Through Community-Driven Product Development
- Small Business Pivots: From Layoff to 7 Figures
- Content Kingdom: How This First Time Founder Built a 7-Figure Brand
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